Company Name and Logo

The company name chosen was Dynamic Engineering Solutions (DES). This name is both memorable and slightly amusing, though the comical effect wears off the more one hears it thus allowing are clients to take our company seriously once the initial attention catching humour wears off. The logo chosen utilises primary colours in order to grab attention in an aesthetically pleasing manor. The image below shows the logo for official correspondence.

The company motto will be added to this design for our advertising. The motto required a short, memorable, and to-the-point sentence to sum up our companies values, and inspire the trust of our perspective clients.

The motto chosen was "just ask DES", which was designed to imply that we shall go above and beyond to satisfy our clients needs whatever they may be. The image below depicts the company logo with the motto attached.

The final orientation of the company logo is the squared off version design to be placed on CAD drawings and on our products. This logo, depicted below, is both bold and instantly recognisable. It is designed so that perspective clients will be attracted to our company when they see it in the field.